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The golden leaf symbolizes the ultimate value of agri-food that should be pursued by all agricultural products management institutions. The green stem balanced with the leaf stretches out to symbolize the outreach of NAQS toward the world and represent its hopeful vision of becoming ‘World’s Leading Agricultural Products Management Institution.’ The blue square implies reliability, transparency and responsibility and depicts NAQS's firm will to be a clean agency as well as its strict quality management.
Character 'Gubyeoli' takes the shape of Korea's resident bird 'eagle-owl' and promotes the importance of agri-food management. 'Gubyeoli' is used as a symbol in diverse activities such as report of illegal distribution and information services.
